About: Probe into the State od Marketing Systems of Czech Hotel Companies

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The article describes the results of a questionnaire survey, which was oriented towards the use of marketing tools in the management of hotels and was carried out between member hotels of the Czech Association of Hotels and Restaurants. The first part deals with the methods and results of the probe into the state of the marketing systems of the Czech hotel companies. And the second part maps the current situation in the Czech hotel market, the attitude of the hotels to the use of marketing and discusses the recommendations and trends. The article describes the results of a questionnaire survey, which was oriented towards the use of marketing tools in the management of hotels and was carried out between member hotels of the Czech Association of Hotels and Restaurants. The first part deals with the methods and results of the probe into the state of the marketing systems of the Czech hotel companies. And the second part maps the current situation in the Czech hotel market, the attitude of the hotels to the use of marketing and discusses the recommendations and trends. (en)
Title	Probe into the State od Marketing Systems of Czech Hotel Companies Probe into the State od Marketing Systems of Czech Hotel Companies (en)
skos:prefLabel	Probe into the State od Marketing Systems of Czech Hotel Companies Probe into the State od Marketing Systems of Czech Hotel Companies (en)
skos:notation	RIV/25619161:_____/13:#0000082!RIV14-MMR-25619161
http://linked.open...avai/predkladatel	Vysoká škola hotelová v Praze 8, spol. s r.o
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(WD-37-07-2)
http://linked.open...iv/cisloPeriodika	20
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Sochůrková, Martina Hán, Jan
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola hotelová v Praze 8, spol. s r.o
http://linked.open...dnocenehoVysledku	99680
http://linked.open...ai/riv/idVysledku	RIV/25619161:_____/13:#0000082
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Big hotels, competition, hotel, marketing, marketing tools, occupancy, prize, revenue management, small hotels, target market (en)
http://linked.open.../riv/klicoveSlovo	Big hotels small hotels occupancy hotel target market competition marketing marketing tools revenue management prize
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[6EE9855C7E9A]
http://linked.open...i/riv/nazevZdroje	Czech Hospitality and Tourism Papers
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...vavai/riv/projekt	Research of domestic and incoming tourism in relationship reducing social-economical disparities.
http://linked.open...UplatneniVysledku	2013
http://linked.open...v/svazekPeriodika	9
http://linked.open...iv/tvurceVysledku	Hán, Jan Sochůrková, Martina
issn	1801-1535
number of pages	10 (xsd:int)

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