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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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  • The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.
  • The main goal of this paper is to analyze the relationship between two key managerial concepts: customer relationship management (CRM) and market orientation (MO). We decided to conduct a more thorough research on the basis of our previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success. (en)
Title
  • Connections Between CRM and Market Orientation
  • Connections Between CRM and Market Orientation (en)
skos:prefLabel
  • Connections Between CRM and Market Orientation
  • Connections Between CRM and Market Orientation (en)
skos:notation
  • RIV/00216305:26510/12:PU96746!RIV13-MSM-26510___
http://linked.open...avai/predkladatel
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http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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  • 128476
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/12:PU96746
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Customer relationship management, CRM, market orientation, MO, the aeronautical industry (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [2BAFC607D8A6]
http://linked.open...i/riv/nazevZdroje
  • Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH
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http://linked.open...v/svazekPeriodika
  • 15
http://linked.open...iv/tvurceVysledku
  • Chalupský, Vladimír
  • Frejková, Daniela
issn
  • 1212-3285
number of pages
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  • 26510
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