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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The paper deals with financial and non-financial parameters, which are possible to use for measurement of marketing. This work contains selection of parameters, which are verified due to survey by marketing specialists. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied types of organizations in connection with marketing effectiveness
  • The paper deals with financial and non-financial parameters, which are possible to use for measurement of marketing. This work contains selection of parameters, which are verified due to survey by marketing specialists. The paper presents advance in useable metrics, especially financial and non-financial metrics. Selected studies, focusing on different branches and different metrics, were analyzed by the authors. The results of the study is describing relevant metrics to prove efficiency in varied types of organizations in connection with marketing effectiveness (en)
Title
  • Marketing metrics study
  • Marketing metrics study (en)
skos:prefLabel
  • Marketing metrics study
  • Marketing metrics study (en)
skos:notation
  • RIV/00216305:26510/11:PU92869!RIV12-MSM-26510___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 210707
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/11:PU92869
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing, effectiveness, marketing metrics, financial parameters, non-financial parameters. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [61C285FFCD05]
http://linked.open...v/mistoKonaniAkce
  • VUT FP Brno
http://linked.open...i/riv/mistoVydani
  • FP Brno
http://linked.open...i/riv/nazevZdroje
  • International Scientifics Ph.D and Post Docs Conference 2011
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Solčanský, Marek
  • Sychrová, Lucie
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Neuveden
https://schema.org/isbn
  • 978-80-214-4257-3
http://localhost/t...ganizacniJednotka
  • 26510
is http://linked.open...avai/riv/vysledek of
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