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Description
  • This paper deals with current topics,marketing tools in electronic commerce. As the new ways in marketing were presented, new marketing tools were developed and invented. The main segment in this area presents heat maps and monitoring customers behavior by using termocameras.
  • This paper deals with current topics,marketing tools in electronic commerce. As the new ways in marketing were presented, new marketing tools were developed and invented. The main segment in this area presents heat maps and monitoring customers behavior by using termocameras. (en)
Title
  • Analysis of customer behavior by using modern tools
  • Analysis of customer behavior by using modern tools (en)
skos:prefLabel
  • Analysis of customer behavior by using modern tools
  • Analysis of customer behavior by using modern tools (en)
skos:notation
  • RIV/00216305:26510/11:PU92478!RIV12-MSM-26510___
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  • S
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  • 185630
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  • RIV/00216305:26510/11:PU92478
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  • Marketing, e-commerce, heat mapy, elektronický obchod, chování zákazníka (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [0BEE4BC9CF83]
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  • Bauer, Oldřich
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number of pages
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  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 978-80-7454-013-4
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  • 26510
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