About: Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Aim of the paper:The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The synergic approach in marketing management consists in gathering, dissemination of market information, planning, implementation and communication of value to customer by means of integrated marketing programs, which include not only the view of the seller, but also the view of purchaser and other interested groups (company key stakeholders). Methods used in research: The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness and performance of the company. Conclusions: From the analysis of economic sources, expert publications, analyses a Aim of the paper:The paper aims to introduce a synergic approach to the strategic marketing management, which appears to be a challenge with respect to creating competitive offers by industrial companies in a small open economy. The synergic approach in marketing management consists in gathering, dissemination of market information, planning, implementation and communication of value to customer by means of integrated marketing programs, which include not only the view of the seller, but also the view of purchaser and other interested groups (company key stakeholders). Methods used in research: The theoretical principles underlying the synergic approach within the marketing management are closely connected with the present marketing concepts and will form a basis for research of the industrial companies within the Czech Republic with the orientation to marketing activities effectiveness and performance of the company. Conclusions: From the analysis of economic sources, expert publications, analyses a (en)
Title	Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer (en)
skos:prefLabel	Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer (en)
skos:notation	RIV/00216305:26510/10:PU87414!RIV11-MSM-26510___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	15
http://linked.open...vai/riv/dodaniDat	2011
http://linked.open...aciTvurceVysledku	Šimberová, Iveta
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	291424
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/10:PU87414
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Synergy, marketing management, research approach, stakeholders, Czech Republic (en)
http://linked.open.../riv/klicoveSlovo	research approach stakeholders - pattern of expectation level and impact level - university sport clubs - university sports branches marketing management Czech Republic Synergy
http://linked.open...odStatuVydavatele	LT - Litevská republika
http://linked.open...ontrolniKodProRIV	[D6F890AEB3E5]
http://linked.open...i/riv/nazevZdroje	Economics and management-2007
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2010
http://linked.open...v/svazekPeriodika	15
http://linked.open...iv/tvurceVysledku	Šimberová, Iveta
issn	1822-6515
number of pages	1 (xsd:int)
http://localhost/t...ganizacniJednotka	26510
is http://linked.open...avai/riv/vysledek of	Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer Synergy in Marketing Management -Challenge for Innovation of Industrial Company Offer

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