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  • The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493).
  • The paper is focused on relationship between market orientation and corporate culture. The first part of the paper involves theoretical approaches of market orientation and corporate culture. Market orientation is very important and topical, because of its influence on business performance. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. Corporate culture can introduce one of barriers of market orientation implementation. The objective of the paper is to introduce results of Research on implementation on market orientation in Hi-Tech Firms in the Czech Republic (GA 402/07/1493). (en)
Title
  • High Technology Sector in the Czech republic: Market Orientation and Corporate Culture
  • High Technology Sector in the Czech republic: Market Orientation and Corporate Culture (en)
skos:prefLabel
  • High Technology Sector in the Czech republic: Market Orientation and Corporate Culture
  • High Technology Sector in the Czech republic: Market Orientation and Corporate Culture (en)
skos:notation
  • RIV/00216305:26510/10:PU87405!RIV11-MSM-26510___
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
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http://linked.open...iv/duvernostUdaju
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  • 261534
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/10:PU87405
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  • market orientation, corporate culture, hi-tech firms, Czech Republic, business performance, barriers of market orientation (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [62EBBC59A80A]
http://linked.open...v/mistoKonaniAkce
  • Vilnius, Litva
http://linked.open...i/riv/mistoVydani
  • Litva
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  • The 6th International Scientific Conference Business and Management 2010
http://linked.open...in/vavai/riv/obor
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  • Šimberová, Iveta
  • Tomášková, Eva
  • Kaňovská, Lucie
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Vilnius Gediminas Technical University
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  • 978-9955-28-311-9
http://localhost/t...ganizacniJednotka
  • 26510
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