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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type
Description
  • In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.
  • In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits. (en)
Title
  • MEASUREMENT OF MARKETING EFFECTIVENESS
  • MEASUREMENT OF MARKETING EFFECTIVENESS (en)
skos:prefLabel
  • MEASUREMENT OF MARKETING EFFECTIVENESS
  • MEASUREMENT OF MARKETING EFFECTIVENESS (en)
skos:notation
  • RIV/00216305:26510/10:PU86570!RIV11-MSM-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 15
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
  • Solčanský, Marek
  • Šimberová, Iveta
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 270022
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/10:PU86570
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing, effectiveness, measurement of marketing, Activity Based Costing, ROMI (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [6B0E6FE72E45]
http://linked.open...i/riv/nazevZdroje
  • Economics and management-2007
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 15
http://linked.open...iv/tvurceVysledku
  • Solčanský, Marek
  • Šimberová, Iveta
issn
  • 1822-6515
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
is http://linked.open...avai/riv/vysledek of
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