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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493).
  • The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project %22Research on implementation of market orientation in high-tech firms%22 supported by Grant Agency Czech Republic (GA 402/07/1493). (en)
Title
  • Success of High-Tech Firms: Base of the Marketing Knowledge
  • Success of High-Tech Firms: Base of the Marketing Knowledge (en)
skos:prefLabel
  • Success of High-Tech Firms: Base of the Marketing Knowledge
  • Success of High-Tech Firms: Base of the Marketing Knowledge (en)
skos:notation
  • RIV/00216305:26510/08:PU79633!RIV10-GA0-26510___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...iv/cisloPeriodika
  • 1
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 398295
http://linked.open...ai/riv/idVysledku
  • RIV/00216305:26510/08:PU79633
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing Knowledge, High-Tech Firms, Market Orientation, Features of High-tech product (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • BG - Bulharská republika
http://linked.open...ontrolniKodProRIV
  • [E39AC98A066F]
http://linked.open...i/riv/nazevZdroje
  • Knowledge Society
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 3
http://linked.open...iv/tvurceVysledku
  • Šimberová, Iveta
issn
  • 1313-4787
number of pages
http://localhost/t...ganizacniJednotka
  • 26510
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