About: Market Orientation in High Tech Firms

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Market orientation is commonly taken a construct that describes the extent in which a firm uses knowledge about the marketplace as a basis for decision-making regarding the product/services offer and as a major prerequisite for creating sustainable competitive advantage. There are different market orientation definitions and measurement scales and at the same time, there are many research propositions on the analysis of how the market orientation influences various aspects of a company's behaviour and/or performance. The aim of this paper is to apply the research method to a study of market orientation a s characteristic culture and its effects on the company's behaviour. In this paper, we address the need for analysis of market orientation in hi-tech firms in the Czech Republic. Market orientation is commonly taken a construct that describes the extent in which a firm uses knowledge about the marketplace as a basis for decision-making regarding the product/services offer and as a major prerequisite for creating sustainable competitive advantage. There are different market orientation definitions and measurement scales and at the same time, there are many research propositions on the analysis of how the market orientation influences various aspects of a company's behaviour and/or performance. The aim of this paper is to apply the research method to a study of market orientation a s characteristic culture and its effects on the company's behaviour. In this paper, we address the need for analysis of market orientation in hi-tech firms in the Czech Republic. (en)
Title	Market Orientation in High Tech Firms Market Orientation in High Tech Firms (en)
skos:prefLabel	Market Orientation in High Tech Firms Market Orientation in High Tech Firms (en)
skos:notation	RIV/00216305:26510/08:PU79344!RIV10-GA0-26510___
http://linked.open...avai/riv/aktivita	P
http://linked.open...avai/riv/aktivity	P(GA402/07/1493)
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Tomášková, Eva Chalupský, Vladimír Kaňovská, Lucie Šimberová, Iveta
http://linked.open.../riv/druhVysledku	A(V) - Audiovizuální tvorba se vzdáleným přístupem
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoké učení technické v Brně / Fakulta podnikatelská
http://linked.open...dnocenehoVysledku	377787
http://linked.open...ai/riv/idVysledku	RIV/00216305:26510/08:PU79344
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	market orientation, corporate culture, marketing research (en)
http://linked.open.../riv/klicoveSlovo	corporate culture market orientation marketing research
http://linked.open...i/riv/kodPristupu	L
http://linked.open...ontrolniKodProRIV	[5E30930577F2]
http://linked.open...i/riv/mistoVydani	Tallin
http://linked.open...n/vavai/riv/nosic	neuvedeno
http://linked.open...telVyzkumneZpravy	Estonian Business School
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	4 (xsd:int)
http://linked.open...cetTvurcuVysledku	4 (xsd:int)
http://linked.open...vavai/riv/projekt	Research on implementation of market orientation in Hi-Tech Firms
http://linked.open...UplatneniVysledku	2008
http://linked.open...iv/tvurceVysledku	Šimberová, Iveta Tomášková, Eva Chalupský, Vladimír Kaňovská, Lucie
http://linked.open...rzeVyzkumneZpravy	Estonian Business School Conference Proceedings
http://localhost/t...ganizacniJednotka	26510

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