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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept.
  • This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept. (en)
Title
  • CSR Concept from the Marketing Point of View
  • CSR Concept from the Marketing Point of View (en)
skos:prefLabel
  • CSR Concept from the Marketing Point of View
  • CSR Concept from the Marketing Point of View (en)
skos:notation
  • RIV/00216275:25410/11:39892389!RIV12-MSM-25410___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...iv/cisloPeriodika
  • 1/2011
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 192410
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25410/11:39892389
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • CSR indicators; social marketing concept; marketing concept; corporate social responsibility (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [12F4059AA6A9]
http://linked.open...i/riv/nazevZdroje
  • Scientific Papers of the University of Pardubice, Series D, Faculty of Economics and Administration
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 19
http://linked.open...iv/tvurceVysledku
  • Kuběnka, Michal
issn
  • 1211-555X
number of pages
http://localhost/t...ganizacniJednotka
  • 25410
is http://linked.open...avai/riv/vysledek of
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