About: Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka     Goto   Sponge   NotDistinct   Permalink

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  • Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka.
  • Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka. (cs)
  • In my report I deal with increasing the competitive advantage of the company in the way of maximalization value for consumer. At the beginning of my report I ask several questions, which ewoke the importance of surveyed dilemma. In the second chapter I define the basic concepts necessary for understanding the surveyed dilemma. I mention satisfying of needs and request of consumers as one of the main objective of marketing. I characterize concepts need, consumer, client, Maslow´s theory of needs, modern motivational theory, consumer behaviour, analysis of consumer´s behaviour, model of consumer behaviour, purchase stimuli reactionary mechanism. In the third chapter I focus on merits of the case, i.e. on value for consumers, which we can characterize as ?relationship between the satisfaction of needs and source used for achievement this satisfaction%22. The nature economic tendency of all consumers is to achieve the maximum value at the expenditure of explicit value of finances or required utility (en)
Title
  • Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka
  • Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka (cs)
  • Increasing the competitive advantage of the company in the way of maximalization value for consumer (en)
skos:prefLabel
  • Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka
  • Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka (cs)
  • Increasing the competitive advantage of the company in the way of maximalization value for consumer (en)
skos:notation
  • RIV/00216275:25410/04:00001722!RIV08-MSM-25410___
http://linked.open.../vavai/riv/strany
  • 1-7
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 596415
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25410/04:00001722
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • increasing the competitive advantage of the company in the way of maximalization value for consumer; satisfying of needs and request of consumers; needs; consumers; clients; Maslow´s theory of needs; modern motivational theory; consumer behaviour; analysis of consumer´s behaviour; model of consumer behaviour; purchase stimuli reactionary mechanism; MVA (Market Value Added) and EVA (Economic Value Added). (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [39FC7DDD4927]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Brno
http://linked.open...i/riv/nazevZdroje
  • New Trends of the Development of Industry
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Keřt, Radim
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoké učení technické v Brně
https://schema.org/isbn
  • 80-214-2787-6
http://localhost/t...ganizacniJednotka
  • 25410
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