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  • Integration of individual entities in the value network leads to a growth in synergic effects leading to an important increase in the efficiency and competitiveness of enterprises. Therefore, companies should pay their attention to strengthening long-term relationships and strengthening the value with the partners in the whole value network. It means application of such strategic benefits for customers that increase the customers? loyalty and deepen and strengthen long term relationships between manufacturers and them. One of these strategic benefits includes minimization of the undesirable Bullwhip Effect. That is why this paper deals with the occurrence of the Bullwhip Effect and the possibilities of its suppression. The reasons for unreliable forecasts are described and identified on the basis of the analysis and assessment of time series of fast moving goods manufacturer?s sales and shown their negative effects on the value for customers. In conclusion are proposed the possible ways of minimizing the Bullwhip Effect within this supply chain.
  • Integration of individual entities in the value network leads to a growth in synergic effects leading to an important increase in the efficiency and competitiveness of enterprises. Therefore, companies should pay their attention to strengthening long-term relationships and strengthening the value with the partners in the whole value network. It means application of such strategic benefits for customers that increase the customers? loyalty and deepen and strengthen long term relationships between manufacturers and them. One of these strategic benefits includes minimization of the undesirable Bullwhip Effect. That is why this paper deals with the occurrence of the Bullwhip Effect and the possibilities of its suppression. The reasons for unreliable forecasts are described and identified on the basis of the analysis and assessment of time series of fast moving goods manufacturer?s sales and shown their negative effects on the value for customers. In conclusion are proposed the possible ways of minimizing the Bullwhip Effect within this supply chain. (en)
Title
  • Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods
  • Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods (en)
skos:prefLabel
  • Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods
  • Minimizing the Bullwhip Effect - Strategic Benefit in Value Network of Fast Moving Chemical Goods (en)
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  • RIV/00216275:25310/13:39896961!RIV14-GA0-25310___
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  • P(GAP403/12/1279)
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  • 88475
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  • RIV/00216275:25310/13:39896961
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  • chemical goods.; consumer markets; fast moving goods; time series of sales; long-term relationships; value network; strategic benefits for customers; Bullwip Effect (en)
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  • [4BFD335020A6]
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  • Chania
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  • Atény
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  • Recent Researches in Applied Economics and Management - Volume I
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  • Lošťáková, Hana
  • Paták, Michal
  • Vlčková, Vladimíra
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issn
  • 2227-460X
number of pages
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  • WSEAS Press
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  • 978-960-474-323-0
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  • 25310
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