| Attributes | Values |
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| rdf:type
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| Description
| - Development of e-commerce shops leads to intensification of competition among various business entities. When trading in any products on the Internet it is no longer enough just to present the basic components of the offer - product, price, delivery method and payment method, but we also need to offer various forms of support to clients' purchases. In doing so, it is not enough just to use various tools of support to the direct purchases of customers, such as standard (transactional) forms of sales promotion. It is also necessary to use different tools to support repeat purchases, which will lead to an increase in the e-commerce client loyalty and strengthening of relations between them and the e-shop. The point is to induce repeat purchases by customers, enhance their retention and increase their emotional attachment to e-shop products and also build a desirable image of the e-shop in the market. This fully applies to all sectors in which products are sold in this distribution channel. The paper deals with changes in the concept of customer value attributes as emotional and social attributes are becoming increasingly important. This is also reflected in changing the effectiveness of various incentives to customers' repeat purchases. The paper summarizes selected results of a quantitative marketing research among clients of an e-shop with over-the-counter drugs and dietary supplements, aimed to determine the extent to which the clients of this e-shop consider individual components of the offer and various incentives to repeat purchases important. The research results are a valuable source of knowledge for the cultivation of demand for e-commerce products in industries whose products are intended for final consumers.
- Development of e-commerce shops leads to intensification of competition among various business entities. When trading in any products on the Internet it is no longer enough just to present the basic components of the offer - product, price, delivery method and payment method, but we also need to offer various forms of support to clients' purchases. In doing so, it is not enough just to use various tools of support to the direct purchases of customers, such as standard (transactional) forms of sales promotion. It is also necessary to use different tools to support repeat purchases, which will lead to an increase in the e-commerce client loyalty and strengthening of relations between them and the e-shop. The point is to induce repeat purchases by customers, enhance their retention and increase their emotional attachment to e-shop products and also build a desirable image of the e-shop in the market. This fully applies to all sectors in which products are sold in this distribution channel. The paper deals with changes in the concept of customer value attributes as emotional and social attributes are becoming increasingly important. This is also reflected in changing the effectiveness of various incentives to customers' repeat purchases. The paper summarizes selected results of a quantitative marketing research among clients of an e-shop with over-the-counter drugs and dietary supplements, aimed to determine the extent to which the clients of this e-shop consider individual components of the offer and various incentives to repeat purchases important. The research results are a valuable source of knowledge for the cultivation of demand for e-commerce products in industries whose products are intended for final consumers. (en)
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| Title
| - Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients
- Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients (en)
|
| skos:prefLabel
| - Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients
- Perception of Attractiveness of Components of the Offer and Forms of Support to Repeat Purchases by E-Shop Clients (en)
|
| skos:notation
| - RIV/00216275:25310/12:39895578!RIV13-GA0-25310___
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| http://linked.open...avai/predkladatel
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| http://linked.open...avai/riv/aktivita
| |
| http://linked.open...avai/riv/aktivity
| |
| http://linked.open...vai/riv/dodaniDat
| |
| http://linked.open...aciTvurceVysledku
| |
| http://linked.open.../riv/druhVysledku
| |
| http://linked.open...iv/duvernostUdaju
| |
| http://linked.open...titaPredkladatele
| |
| http://linked.open...dnocenehoVysledku
| |
| http://linked.open...ai/riv/idVysledku
| - RIV/00216275:25310/12:39895578
|
| http://linked.open...riv/jazykVysledku
| |
| http://linked.open.../riv/klicovaSlova
| - client preferences for forms of online support to repeat purchases; customer preferences for e-shop components of the offer; changes in the concept of customer value (en)
|
| http://linked.open.../riv/klicoveSlovo
| |
| http://linked.open...ontrolniKodProRIV
| |
| http://linked.open...v/mistoKonaniAkce
| |
| http://linked.open...i/riv/mistoVydani
| |
| http://linked.open...i/riv/nazevZdroje
| - Conference METAL 2012 Proceedings 21st International Conference on Metallurgy and Materials METAL 2012
|
| http://linked.open...in/vavai/riv/obor
| |
| http://linked.open...ichTvurcuVysledku
| |
| http://linked.open...cetTvurcuVysledku
| |
| http://linked.open...vavai/riv/projekt
| |
| http://linked.open...UplatneniVysledku
| |
| http://linked.open...iv/tvurceVysledku
| - Lošťáková, Hana
- Čurdová, Markéta
|
| http://linked.open...vavai/riv/typAkce
| |
| http://linked.open.../riv/zahajeniAkce
| |
| number of pages
| |
| http://purl.org/ne...btex#hasPublisher
| |
| https://schema.org/isbn
| |
| http://localhost/t...ganizacniJednotka
| |
| is http://linked.open...avai/riv/vysledek
of | |
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