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  • Customers can be attracted only by an integrated offer of tangible and intangible products, which can provide customers with a substantially higher value than the competitors'. It is efficient to identify, create, deliver and improve this offer only through cooperation and linking of all the value network elements. The value network creation requires us to choose primarily all elements of the network, then to propose all activities leading to the increase of the value for customer and further to decide the responsibilities of the relevant elements to ensure the activities are covered. The article summarized the results from qualitative researches, carried out in 2010 - 2011 in selected business units of chemical industry in the Czech Republic, focusing on definition of transaction and relationship value attributes for customers and ways of their improvement in value network of products for production consumption such as products of metallurgic and chemical industry.
  • Customers can be attracted only by an integrated offer of tangible and intangible products, which can provide customers with a substantially higher value than the competitors'. It is efficient to identify, create, deliver and improve this offer only through cooperation and linking of all the value network elements. The value network creation requires us to choose primarily all elements of the network, then to propose all activities leading to the increase of the value for customer and further to decide the responsibilities of the relevant elements to ensure the activities are covered. The article summarized the results from qualitative researches, carried out in 2010 - 2011 in selected business units of chemical industry in the Czech Republic, focusing on definition of transaction and relationship value attributes for customers and ways of their improvement in value network of products for production consumption such as products of metallurgic and chemical industry. (en)
Title
  • Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption
  • Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption (en)
skos:prefLabel
  • Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption
  • Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption (en)
skos:notation
  • RIV/00216275:25310/11:39892445!RIV12-MSM-25310___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 192207
http://linked.open...ai/riv/idVysledku
  • RIV/00216275:25310/11:39892445
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • chemical and metallurgic industries.; relationship improvement in value network; value chain/network; transaction and relationship value attributes for customers; Value for customer (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [E594FB560985]
http://linked.open...v/mistoKonaniAkce
  • Brno
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...i/riv/nazevZdroje
  • Conference Metal 2011 Proceedings
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Lošťáková, Hana
  • Pecinová, Zuzana
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • TANGER, spol. s r.o.
https://schema.org/isbn
  • 978-80-87294-24-6
http://localhost/t...ganizacniJednotka
  • 25310
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