About: Customers' Loyalty Building on a Basis of Different Customer Lifetime Value.

Facets (new session)
Description
Metadata
Settings
- owl:sameAs
- Inference Rule:

About: Customers' Loyalty Building on a Basis of Different Customer Lifetime Value. Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This paper shows that it is not effective to increase the total market share at present time but it is more effective to pay attention to increasing the share at key customers (wallet share). Building a differentiated customer relationship management and a customers? loyalty according to different customer lifetime value (CLTV) is a must. This paper presents the results of qualitative marketing research by means of the method of individual interviews with SBU managers, marketing managers and sales managers in the Czech industrial firms operated on B-to-B markets. This research was focused on benefits of customers? loyalty development and on mapping of customers? loyalty development instruments available for building long-term relationships with key customers in contemporary turbulent market environment. This paper shows that it is not effective to increase the total market share at present time but it is more effective to pay attention to increasing the share at key customers (wallet share). Building a differentiated customer relationship management and a customers? loyalty according to different customer lifetime value (CLTV) is a must. This paper presents the results of qualitative marketing research by means of the method of individual interviews with SBU managers, marketing managers and sales managers in the Czech industrial firms operated on B-to-B markets. This research was focused on benefits of customers? loyalty development and on mapping of customers? loyalty development instruments available for building long-term relationships with key customers in contemporary turbulent market environment. (en) This paper shows that it is not effective to increase the total market share at present time but it is more effective to pay attention to increasing the share at key customers (wallet share). Building a differentiated customer relationship management and a customers? loyalty according to different customer lifetime value (CLTV) is a must. This paper presents the results of qualitative marketing research by means of the method of individual interviews with SBU managers, marketing managers and sales managers in the Czech industrial firms operated on B-to-B markets. This research was focused on benefits of customers? loyalty development and on mapping of customers? loyalty development instruments available for building long-term relationships with key customers in contemporary turbulent market environment. (cs)
Title	Customers' Loyalty Building on a Basis of Different Customer Lifetime Value. Customers' Loyalty Building on a Basis of Different Customer Lifetime Value. (en) Posilování loajality zákazníků na základě jejich strategické hodnoty během celé doby spolupráce. (cs)
skos:prefLabel	Customers' Loyalty Building on a Basis of Different Customer Lifetime Value. Customers' Loyalty Building on a Basis of Different Customer Lifetime Value. (en) Posilování loajality zákazníků na základě jejich strategické hodnoty během celé doby spolupráce. (cs)
skos:notation	RIV/00216275:25310/04:00003396!RIV08-MSM-25310___
http://linked.open.../vavai/riv/strany	57-66
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	67
http://linked.open...vai/riv/dodaniDat	2008
http://linked.open...aciTvurceVysledku	Koblížková, Andrea Lošťáková, Hana Kohoutová, Martina
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Pardubice / Fakulta chemicko-technologická
http://linked.open...dnocenehoVysledku	559134
http://linked.open...ai/riv/idVysledku	RIV/00216275:25310/04:00003396
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Customers' Loyalthy Development; Customer Life-Time Value (en)
http://linked.open.../riv/klicoveSlovo	Customer Life-Time Value Customers' Loyalthy Development
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[FC2E52A6EBDA]
http://linked.open...i/riv/nazevZdroje	Economics
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2004
http://linked.open...v/svazekPeriodika	45
http://linked.open...iv/tvurceVysledku	Lošťáková, Hana Koblížková, Andrea Kohoutová, Martina
issn	1392-1258
number of pages	10 (xsd:int)
http://localhost/t...ganizacniJednotka	25310

Faceted Search & Find service v1.16.118 as of Jun 21 2024

Alternative Linked Data Documents: ODE Content Formats:

RDF

ODATA

Microdata

About

OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 58 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software