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  • The aim of the study is to compare application of the two generic strategies proposed by M.E.Porter. The study draws on ten-year series of data gathered for more than thousand profitable companies residing in the Czech Republic. The return on assets (ROA) is used as the main indicator of financial success of the companies. This indicator is decomposed by means of DuPont's method. The resulting indicators of return on sales (ROS) and assets turnover are used to distinguish between a differentiation strategy and a cost leadership strategy. The results indicate that both strategies are in weak contradiction and that the differentiation strategy represents the better way of attaining sustainable competitive advantage.
  • The aim of the study is to compare application of the two generic strategies proposed by M.E.Porter. The study draws on ten-year series of data gathered for more than thousand profitable companies residing in the Czech Republic. The return on assets (ROA) is used as the main indicator of financial success of the companies. This indicator is decomposed by means of DuPont's method. The resulting indicators of return on sales (ROS) and assets turnover are used to distinguish between a differentiation strategy and a cost leadership strategy. The results indicate that both strategies are in weak contradiction and that the differentiation strategy represents the better way of attaining sustainable competitive advantage. (en)
Title
  • Strategic Positioning and Company's Long-term Performance
  • Strategic Positioning and Company's Long-term Performance (en)
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  • Strategic Positioning and Company's Long-term Performance
  • Strategic Positioning and Company's Long-term Performance (en)
skos:notation
  • RIV/00216224:14560/12:00061931!RIV13-MSM-14560___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
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  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 171547
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14560/12:00061931
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Strategy; Differentiation; Cost leadership; Performance; Profitability; Assets Turnover; DuPont's decomposition (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [43CB440CE588]
http://linked.open...v/mistoKonaniAkce
  • Zlín
http://linked.open...i/riv/mistoVydani
  • Zlín
http://linked.open...i/riv/nazevZdroje
  • Advances in Finance &Accounting. Proceedings of the 1st WSEAS International Conference on Finance, Accounting and Auditing (FAA ´12)
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http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Šiška, Ladislav
  • Kozáková, Petra
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 9781618041241
http://localhost/t...ganizacniJednotka
  • 14560
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