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Description
  • This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.
  • This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective. (en)
Title
  • Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic
  • Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic (en)
skos:prefLabel
  • Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic
  • Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic (en)
skos:notation
  • RIV/00216224:14560/10:00045041!RIV11-MSM-14560___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 294300
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14560/10:00045041
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Marketing; global strategy; local strategy; websites presentations (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [1064E75EA419]
http://linked.open...i/riv/mistoVydani
  • Hershey, New York (US)
http://linked.open...vEdiceCisloSvazku
  • 4.
http://linked.open...i/riv/nazevZdroje
  • Tatnall, Arthur. (ed.), Web Technologies: Concepts, Methodologies, Tools, and Applications
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Škapa, Radoslav
  • Okazaki, Shintaro
number of pages
http://purl.org/ne...btex#hasPublisher
  • Idea Group Reference
https://schema.org/isbn
  • 1-60566-982-2
http://localhost/t...ganizacniJednotka
  • 14560
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