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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign of the Social Democrats (ČSSD).
  • The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign of the Social Democrats (ČSSD). (en)
Title
  • Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007
  • Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007 (en)
skos:prefLabel
  • Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007
  • Introduction of the Election Cycle Model: The Case of the Czech Republic 2006-2007 (en)
skos:notation
  • RIV/00216224:14230/07:00022474!RIV10-MSM-14230___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM0021622407)
http://linked.open...iv/cisloPeriodika
  • 2-3
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 427384
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14230/07:00022474
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Czech Republic; ČSSD; Election Cycle Model; Elections; ODS; Political communication; Professionalization (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [33498D5D7D1C]
http://linked.open...i/riv/nazevZdroje
  • Středoevropská politická studia
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 9
http://linked.open...iv/tvurceVysledku
  • Eibl, Otto
  • Matušková, Anna
http://linked.open...n/vavai/riv/zamer
issn
  • 1212-7817
number of pages
http://localhost/t...ganizacniJednotka
  • 14230
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