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  • The paper is focused on the determination of internal market orientation barriers. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application market orientation. These barriers are divided in three elements along to managers influence in internal, branch and external environment. A lot of barriers are connected with internal environment. The objective of the paper is to summarise and analyse internal barriers of market orientation. The first results from the analysis show that important internal barriers are attitude of top management and knowledge and skills of top management. Firm culture is the next one of the most often mentioned element connected with internal barriers of market orientation.
  • The paper is focused on the determination of internal market orientation barriers. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application market orientation. These barriers are divided in three elements along to managers influence in internal, branch and external environment. A lot of barriers are connected with internal environment. The objective of the paper is to summarise and analyse internal barriers of market orientation. The first results from the analysis show that important internal barriers are attitude of top management and knowledge and skills of top management. Firm culture is the next one of the most often mentioned element connected with internal barriers of market orientation. (en)
Title
  • Internal Barriers of Application Market Orientation
  • Internal Barriers of Application Market Orientation (en)
skos:prefLabel
  • Internal Barriers of Application Market Orientation
  • Internal Barriers of Application Market Orientation (en)
skos:notation
  • RIV/00216224:14220/09:00029282!RIV10-GA0-14220___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA402/07/1493)
http://linked.open...iv/cisloPeriodika
  • 14
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 320063
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14220/09:00029282
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • market orientation; internal barriers; firm culture; management (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • LT - Litevská republika
http://linked.open...ontrolniKodProRIV
  • [49B071C99F18]
http://linked.open...i/riv/nazevZdroje
  • Economics and Management
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 14
http://linked.open...iv/tvurceVysledku
  • Tomášková, Eva
issn
  • 1822-6515
number of pages
http://localhost/t...ganizacniJednotka
  • 14220
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