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  • The chapter deals with implicit meanings in political advertising. It argues that an adequate interpretation of some messages, particularly those that appear vague, ambiguous and semantically indeterminate, needs to be contextualized with reference to diverse extra-linguistic variables. These include shared presuppositions, institutional frames, genre constraints, as well as socio-cultural background, which may involve, among other things, knowledge of the speaker's discursive history. Within such a context, words and other extra-linguistic signs may yield the relevant meanings which–though deniable by the speaker–constitute interpretations that are contextually plausible.
  • The chapter deals with implicit meanings in political advertising. It argues that an adequate interpretation of some messages, particularly those that appear vague, ambiguous and semantically indeterminate, needs to be contextualized with reference to diverse extra-linguistic variables. These include shared presuppositions, institutional frames, genre constraints, as well as socio-cultural background, which may involve, among other things, knowledge of the speaker's discursive history. Within such a context, words and other extra-linguistic signs may yield the relevant meanings which–though deniable by the speaker–constitute interpretations that are contextually plausible. (en)
Title
  • Implicit meanings and racism in political advertising
  • Implicit meanings and racism in political advertising (en)
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  • Implicit meanings and racism in political advertising
  • Implicit meanings and racism in political advertising (en)
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  • RIV/00216224:14210/12:00067304!RIV14-MSM-14210___
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  • 140862
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  • RIV/00216224:14210/12:00067304
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  • discourse and racism; political slogan; critical discourse analysis; overt and covert meanings; preferred and dispreferred meanings; rhetoric; political advertising; manipulation; discriminatory discourse; Roma; anti-Gypsyism (en)
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  • Newcastle upon Tyne
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  • Discourse Interpretation : Approaches and Applications
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  • Chovanec, Jan
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  • Cambridge Scholars Publishing
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  • 144383632X
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  • 14210
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