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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type
Description
  • The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse.
  • The article analyzes verbal and non-verbal devices that enable children internet users to control the flow of conversation in a human-machine interaction. The term perceived interactivity refers to the extent of acceptability and controllability with which any web page visitor is provided. The paper discusses the notion of personality and other projected roles as well as the customization of specific lexico-grammatical and pragmatic features regarded as unique in the sociolect of the given target group, but modified to the persuasive needs of advertising discourse. (en)
Title
  • Perceived interactivity in Children Internet Advertising
  • Perceived interactivity in Children Internet Advertising (en)
skos:prefLabel
  • Perceived interactivity in Children Internet Advertising
  • Perceived interactivity in Children Internet Advertising (en)
skos:notation
  • RIV/00216224:14210/11:00056806!RIV12-MSM-14210___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • N
http://linked.open...iv/cisloPeriodika
  • December
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 219871
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/11:00056806
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • reklama; internet; interaktivita (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • SK - Slovenská republika
http://linked.open...ontrolniKodProRIV
  • [D2D19724B6A6]
http://linked.open...i/riv/nazevZdroje
  • Topics in Linguistics
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • roč. 8
http://linked.open...iv/tvurceVysledku
  • Pelclová, Jana
issn
  • 1337-7590
number of pages
http://localhost/t...ganizacniJednotka
  • 14210
is http://linked.open...avai/riv/vysledek of
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