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Description
  • The present paper studies the discourse of TV advertising from the point of view of pragmatics. It presents the results of the author's socio-pragmatic analysis of American television commercials for products of everyday use. It examines the way the pragmatic principles, both first-order and higher-order ones, are applied in the verbal devices with which a commercial addresses TV viewers. It concludes that the maxims that are foregrounded and observed most are those that foreground the persuadee's personality and the quality of the product being advertised.
  • The present paper studies the discourse of TV advertising from the point of view of pragmatics. It presents the results of the author's socio-pragmatic analysis of American television commercials for products of everyday use. It examines the way the pragmatic principles, both first-order and higher-order ones, are applied in the verbal devices with which a commercial addresses TV viewers. It concludes that the maxims that are foregrounded and observed most are those that foreground the persuadee's personality and the quality of the product being advertised. (en)
Title
  • Pragmatic Principles in Advertising Discourse
  • Pragmatic Principles in Advertising Discourse (en)
skos:prefLabel
  • Pragmatic Principles in Advertising Discourse
  • Pragmatic Principles in Advertising Discourse (en)
skos:notation
  • RIV/00216224:14210/10:00047666!RIV11-MSM-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...iv/cisloPeriodika
  • September
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 280802
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/10:00047666
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • advertising; politeness; cooperative principle; politeness principle; maxims (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • SK - Slovenská republika
http://linked.open...ontrolniKodProRIV
  • [1D6C0531B93C]
http://linked.open...i/riv/nazevZdroje
  • Topics in Linguistics
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 5
http://linked.open...iv/tvurceVysledku
  • Pelclová, Jana
issn
  • 1337-7590
number of pages
http://localhost/t...ganizacniJednotka
  • 14210
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