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  • Matchmaking advertisements are texts which are created by laymen, who, in the attempt to attract the right partner, present themselves in ways which reflect the recognized societal values.The paper examines data taken from Czech newspapers Mlada fronta and Lidove noviny and contrasts them with The Times, The Guardian and The Observer over the period of 15 years, i.e. from 1990ies to 2010.British advertisers put stress on appearance, sometimes using expressions that are common in commercial advertising (stunning blonde). The ads in Czech point more to character qualities and interests. Both British and Czech advertisers demonstrate reluctance to permanent bonds (marriage).
  • Matchmaking advertisements are texts which are created by laymen, who, in the attempt to attract the right partner, present themselves in ways which reflect the recognized societal values.The paper examines data taken from Czech newspapers Mlada fronta and Lidove noviny and contrasts them with The Times, The Guardian and The Observer over the period of 15 years, i.e. from 1990ies to 2010.British advertisers put stress on appearance, sometimes using expressions that are common in commercial advertising (stunning blonde). The ads in Czech point more to character qualities and interests. Both British and Czech advertisers demonstrate reluctance to permanent bonds (marriage). (en)
Title
  • Matchmaking Advertisements and Societal Values
  • Matchmaking Advertisements and Societal Values (en)
skos:prefLabel
  • Matchmaking Advertisements and Societal Values
  • Matchmaking Advertisements and Societal Values (en)
skos:notation
  • RIV/00216224:14210/10:00047624!RIV11-GA0-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • P(GA405/07/0652), S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 269784
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/10:00047624
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Stylistic Analysis; Linguistic and Cultural Integration; Societal Values (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [0A3AFB3FC369]
http://linked.open...i/riv/mistoVydani
  • München
http://linked.open...vEdiceCisloSvazku
  • LINCOM Studies in Communication
http://linked.open...i/riv/nazevZdroje
  • Languages in the Integrating World
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Vlčková, Jitka
number of pages
http://purl.org/ne...btex#hasPublisher
  • Lincom Europa
https://schema.org/isbn
  • 978-3-86290-200-2
http://localhost/t...ganizacniJednotka
  • 14210
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