About: From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press

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About: From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	One of the topics which received much attention in the British media in 2004 was the appearance of a new football star at the Euro 2004 Championship in Portugal: Wayne Rooney. As the 18-year-old player was catapulted, to paraphrase one of the headlines, from %22zero%22 to %22hero%22 almost overnight, the media had to find ways of turning the little known teenager into a household name. One of the strategies adopted by the popular press was to appropriate Rooney by using nicknames and by transforming many common nouns to include references to him, the latter achieved by using the affix Roo to form countless blends. In this way, he turned %22heroo%22 from a %22zeroo%22. This article documents some of the forms of reference which were used in the British popular press (mainly the Sun and the Daily Mirror newspapers) in connection with Wayne Rooney. Such forms of reference are placed within the framework of word-play: a creative manipulation of linguistic forms. One of the topics which received much attention in the British media in 2004 was the appearance of a new football star at the Euro 2004 Championship in Portugal: Wayne Rooney. As the 18-year-old player was catapulted, to paraphrase one of the headlines, from %22zero%22 to %22hero%22 almost overnight, the media had to find ways of turning the little known teenager into a household name. One of the strategies adopted by the popular press was to appropriate Rooney by using nicknames and by transforming many common nouns to include references to him, the latter achieved by using the affix Roo to form countless blends. In this way, he turned %22heroo%22 from a %22zeroo%22. This article documents some of the forms of reference which were used in the British popular press (mainly the Sun and the Daily Mirror newspapers) in connection with Wayne Rooney. Such forms of reference are placed within the framework of word-play: a creative manipulation of linguistic forms. (en)
Title	From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press (en)
skos:prefLabel	From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press (en)
skos:notation	RIV/00216224:14210/05:00030828!RIV10-MSM-14210___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2010
http://linked.open...aciTvurceVysledku	Chovanec, Jan
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Masarykova univerzita / Filozofická fakulta
http://linked.open...dnocenehoVysledku	522181
http://linked.open...ai/riv/idVysledku	RIV/00216224:14210/05:00030828
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	word play; Roo-morpheme; punning; allusion; headlines; semiotic play; media language; discourse analysis; visual communication in media; multimodality; Wayne Rooney (en)
http://linked.open.../riv/klicoveSlovo	word play discourse analysis media language semiotic play multimodality headlines allusion Roo-morpheme Wayne Rooney punning visual communication in media
http://linked.open...ontrolniKodProRIV	[1BC671A01C6B]
http://linked.open...v/mistoKonaniAkce	Budmerice
http://linked.open...i/riv/mistoVydani	Bratislava
http://linked.open...i/riv/nazevZdroje	Slovak Studies in English I. The Proceedings of the conference organized on the occcasion of the 80th anniversary of the opening of British and American Studies at the Faculty of Arts, Comenius University, Bratislava
http://linked.open...in/vavai/riv/obor	AI
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2005
http://linked.open...iv/tvurceVysledku	Chovanec, Jan
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2004-01-01 (xsd:date)
number of pages	15 (xsd:int)
http://purl.org/ne...btex#hasPublisher	Comenius university
https://schema.org/isbn	80-89197-27-2
http://localhost/t...ganizacniJednotka	14210
is http://linked.open...avai/riv/vysledek of	From Zeroo to Heroo: Word Play and Wayne Rooney in the British Press

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