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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • In our account, we have focused on the linguistic aspects of advertising slogan as an important part of the text in advertising communication item in the Russian-language environment. The advertising slogan is an obligatory part of the advertising communication item. The sentence analysis demonstrates the very nonstandard character of advertising slogans, as it incorporates the typical elements of all functional styles. (en)
  • Jazyk reklamnych tekstov predstavljajet soboj novyj stil, primykajuščij k publicističeskomu stilju. Možno bylo by ponimat jego kak podstil ili že častičnyj stil publicističeskogo stilja. Reklamynje teksty očen silno vlijajut na sovremennuju rečevuju kommunikaciju. V nastojaščej statje sdelana popytka dat grammatičeskij analiz reklamnogo slogana.
Title
  • Reklamnyj slogan v russkom jazyke
  • The Advertising Slogans in Russian Language (en)
skos:prefLabel
  • Reklamnyj slogan v russkom jazyke
  • The Advertising Slogans in Russian Language (en)
skos:notation
  • RIV/00216224:14210/04:00030935!RIV10-MSM-14210___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 584129
http://linked.open...ai/riv/idVysledku
  • RIV/00216224:14210/04:00030935
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • advertising slogans linguistic aspects advertising communication postmodern society nonstandard character of advertising slogans functional styles (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [54B45BAFC764]
http://linked.open...v/mistoKonaniAkce
  • Luhačovice
http://linked.open...i/riv/mistoVydani
  • Ostrava
http://linked.open...i/riv/nazevZdroje
  • Lingua et communicatio in sphaera mercature
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Brandner, Aleš
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Ostravská univerzita v Ostravě. Filozofická fakulta
https://schema.org/isbn
  • 80-7368-026-2
http://localhost/t...ganizacniJednotka
  • 14210
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