About: Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This article presents the results of brand personality research of big sport events on the example of Summer Olympic Games. The research is based on the methodology standardized by the American author J. Aaker who specializes in the field of brand management. According to this research 42 features of sport brands were evaluated and subsequently divided into 5 dimensions. This article presents the results of brand personality research of big sport events on the example of Summer Olympic Games. The research is based on the methodology standardized by the American author J. Aaker who specializes in the field of brand management. According to this research 42 features of sport brands were evaluated and subsequently divided into 5 dimensions. (en)
Title	Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public. Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public. (en)
skos:prefLabel	Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public. Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public. (en)
skos:notation	RIV/00216208:11510/11:10106813!RIV12-MSM-11510___
http://linked.open...avai/predkladatel	Fakulta tělesné výchovy a sportu
http://linked.open...avai/riv/aktivita	S Z
http://linked.open...avai/riv/aktivity	S, Z(MSM0021620864)
http://linked.open...iv/cisloPeriodika	2
http://linked.open...vai/riv/dodaniDat	2012
http://linked.open...aciTvurceVysledku	Petráčková, Jana Čáslavová, Eva
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Karlova v Praze / Fakulta tělesné výchovy a sportu
http://linked.open...dnocenehoVysledku	188702
http://linked.open...ai/riv/idVysledku	RIV/00216208:11510/11:10106813
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Summer Olympic Games; Brand; Sport event (en)
http://linked.open.../riv/klicoveSlovo	Brand Sport event Summer Olympic Games
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[C8B522F38B07]
http://linked.open...i/riv/nazevZdroje	ACC Journal
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2011
http://linked.open...v/svazekPeriodika	17
http://linked.open...iv/tvurceVysledku	Petráčková, Jana Čáslavová, Eva
http://linked.open...n/vavai/riv/zamer	Aktivní životní styl v biosociálním kontextu
issn	1803-9782
number of pages	7 (xsd:int)
http://localhost/t...ganizacniJednotka	11510
is http://linked.open...avai/riv/vysledek of	Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public. Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.

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