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Description
  • The paper discusses the %22Regional Brand%22 initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the development of viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In the second phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages and their cooperation with regional brands are analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and regional products.
  • The paper discusses the %22Regional Brand%22 initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the development of viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In the second phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages and their cooperation with regional brands are analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and regional products. (en)
Title
  • Culinary tourism packages and regional brands in Czechia
  • Culinary tourism packages and regional brands in Czechia (en)
skos:prefLabel
  • Culinary tourism packages and regional brands in Czechia
  • Culinary tourism packages and regional brands in Czechia (en)
skos:notation
  • RIV/00216208:11310/13:10124215!RIV14-GA0-11310___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I, P(GAP404/12/0470)
http://linked.open...iv/cisloPeriodika
  • 2
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 67476
http://linked.open...ai/riv/idVysledku
  • RIV/00216208:11310/13:10124215
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • culinary tourism; tourism packages; regional brands; regional products; rural tourism; Czechia (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • US - Spojené státy americké
http://linked.open...ontrolniKodProRIV
  • [05FCD834AC70]
http://linked.open...i/riv/nazevZdroje
  • Tourism Geographies
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...vavai/riv/projekt
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 15
http://linked.open...iv/tvurceVysledku
  • Fialová, Dana
  • Spilková, Jana
http://linked.open...ain/vavai/riv/wos
  • 000318735600001
issn
  • 1461-6688
number of pages
http://bibframe.org/vocab/doi
  • 10.1080/14616688.2012.726268
http://localhost/t...ganizacniJednotka
  • 11310
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