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rdfs:seeAlso
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Description
| - The paper discusses the %22Regional Brand%22 initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the development of viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In the second phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages and their cooperation with regional brands are analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and regional products.
- The paper discusses the %22Regional Brand%22 initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the development of viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In the second phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages and their cooperation with regional brands are analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and regional products. (en)
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Title
| - Culinary tourism packages and regional brands in Czechia
- Culinary tourism packages and regional brands in Czechia (en)
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skos:prefLabel
| - Culinary tourism packages and regional brands in Czechia
- Culinary tourism packages and regional brands in Czechia (en)
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skos:notation
| - RIV/00216208:11310/13:10124215!RIV14-GA0-11310___
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http://linked.open...avai/predkladatel
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...iv/cisloPeriodika
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216208:11310/13:10124215
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - culinary tourism; tourism packages; regional brands; regional products; rural tourism; Czechia (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...odStatuVydavatele
| - US - Spojené státy americké
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/nazevZdroje
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...vavai/riv/projekt
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http://linked.open...UplatneniVysledku
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http://linked.open...v/svazekPeriodika
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http://linked.open...iv/tvurceVysledku
| - Fialová, Dana
- Spilková, Jana
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http://linked.open...ain/vavai/riv/wos
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issn
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number of pages
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http://bibframe.org/vocab/doi
| - 10.1080/14616688.2012.726268
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http://localhost/t...ganizacniJednotka
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