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rdf:type
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Description
| - The evolution of public relations (PR) in the Czech Republic can be traced back to the early 20th century, as exemplified by the Bata shoe company which used a wide range of internal and external communication. From mid-century until the 1990s, propaganda was the dominant model under Nazi and Communist regimes, although Western PR methods were applied to support export of manufactures and products. After 1989/90, there was a rush of Western agencies into Central and Eastern Europe market which brought a more international model of practice, which is now the dominant model.
- The evolution of public relations (PR) in the Czech Republic can be traced back to the early 20th century, as exemplified by the Bata shoe company which used a wide range of internal and external communication. From mid-century until the 1990s, propaganda was the dominant model under Nazi and Communist regimes, although Western PR methods were applied to support export of manufactures and products. After 1989/90, there was a rush of Western agencies into Central and Eastern Europe market which brought a more international model of practice, which is now the dominant model. (en)
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Title
| - The Czech Republic
- The Czech Republic (en)
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skos:prefLabel
| - The Czech Republic
- The Czech Republic (en)
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skos:notation
| - RIV/00216208:11230/14:10271985!RIV15-MSM-11230___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/00216208:11230/14:10271985
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - propaganda; history; public relations; Czech Republic (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...i/riv/mistoVydani
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http://linked.open...vEdiceCisloSvazku
| - National Perspectives on the Development of Public Relations
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http://linked.open...i/riv/nazevZdroje
| - Eastern European Perspectives on the Development of Public Relations : Other Voices
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...v/pocetStranKnihy
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
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number of pages
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http://bibframe.org/vocab/doi
| - 10.1057/9781137404268.0007
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http://purl.org/ne...btex#hasPublisher
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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