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  • Prispevok je zamerany na prehlad prejavov portretnej fotografie v oblasti umeleckej a v oblasti komercnej fotografie, zvlast. Pre lepsie uchopenie a celistvost tem, odlisujeme tieto oblasti do samostatnych kapitol. Prispevok sa venuje jednak odlisnostiam z hladiska vyrazovych prostriedkov a technickeho pristupu, ale taktiez demonstruje nekonvencny portret ako strategiu na prilakanie zakaznika v komercnej fotografii. Prispevok tak reflektuje aspekty sucasnej portretnej fotografie a pojmy ako pseudo-individualita, komercializacia a prelinanie jazykov umeleckej a reklamnej fotografie.
  • This paper aims to focus on an overview of expressions of portraiture in the artistic and commercial photography, especially. For a better integrity, we distinguish these areas into separate sections. Paper is dedicated to both the differences in terms of technical and expressive means, but also demonstrate an unconventional portrait as a strategy to attract customers in commercial photography. Article reflects aspects of contemporary portrait photography and concepts of pseudo-individuality, commercialization and blending boundaries of artistic and advertising photography. (en)
Title
  • Tendencies of the contemporary portrait photography (en)
  • Tendencie sucasnej portretnej fotografie
skos:prefLabel
  • Tendencies of the contemporary portrait photography (en)
  • Tendencie sucasnej portretnej fotografie
skos:notation
  • RIV/00216208:11230/13:10146066!RIV14-MSM-11230___
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  • 110308
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  • RIV/00216208:11230/13:10146066
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  • portrait; photography; art; advertising (en)
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  • [80ED55C229AB]
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  • Trnava, Slovensko
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  • Trnava
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  • Quo vadis massmedia, quo vadis marketing: zborník z medzinárodnej vedeckej konferencie doktorandov
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  • Karaščáková, Zuzana
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number of pages
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  • Univerzita sv. Cyrila a Metoda v Trnave
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  • 978-80-8105-486-0
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  • 11230
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