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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Description and analysis of new methods of the book marketing in confrontation with the last former development of book market in socialistic and postsocialistic conditions of supply and demand.
  • Description and analysis of new methods of the book marketing in confrontation with the last former development of book market in socialistic and postsocialistic conditions of supply and demand. (en)
Title
  • Marketing in the book business: interpretation, definition and problems of theory in practice
  • Marketing in the book business: interpretation, definition and problems of theory in practice (en)
skos:prefLabel
  • Marketing in the book business: interpretation, definition and problems of theory in practice
  • Marketing in the book business: interpretation, definition and problems of theory in practice (en)
skos:notation
  • RIV/00216208:11230/11:10118720!RIV12-MSM-11230___
http://linked.open...avai/predkladatel
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • Z(MSM0021620841)
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 210702
http://linked.open...ai/riv/idVysledku
  • RIV/00216208:11230/11:10118720
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • practice; theory; problems; definition; interpretation; book business; marketing (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [BCCA9684CD97]
http://linked.open...v/mistoKonaniAkce
  • Prague
http://linked.open...i/riv/mistoVydani
  • Praha
http://linked.open...i/riv/nazevZdroje
  • Marketing Communications - Modern Educational Methods in Teaching Marketing Communications in Tertiary Education: the collection od the 1st international scientific conference : may 19th-20th 2011
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Halada, Jan
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
http://linked.open...n/vavai/riv/zamer
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoká škola finanční a správní
https://schema.org/isbn
  • 978-80-7408-055-5
http://localhost/t...ganizacniJednotka
  • 11230
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