Description
| - Objects that have identical shapes can be identified through visual surface attributes such as colour, gloss, texture, transparency, graininess or sparkle. The compilation of these visual attributes gives the appearance of the surface. The appearance of a product is important for several industries, which are the stakeholders of the project, e.g. automotive, cosmetics, paper, printing, coatings, plastics, etc, because it is frequently one of the most critical parameters affecting customer choice. For 20 years, significant effort has been made by manufacturers to propose new and sophisticated visual effects, like metallic paintings, goniochromatism, deep matt finishes or sparkle effects.
- Objects that have identical shapes can be identified through visual surface attributes such as colour, gloss, texture, transparency, graininess or sparkle. The compilation of these visual attributes gives the appearance of the surface. The appearance of a product is important for several industries, which are the stakeholders of the project, e.g. automotive, cosmetics, paper, printing, coatings, plastics, etc, because it is frequently one of the most critical parameters affecting customer choice. For 20 years, significant effort has been made by manufacturers to propose new and sophisticated visual effects, like metallic paintings, goniochromatism, deep matt finishes or sparkle effects. (en)
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