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  • The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands.
  • The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands. (en)
Title
  • Consumer perception of private label brands in the Czech Republic
  • Consumer perception of private label brands in the Czech Republic (en)
skos:prefLabel
  • Consumer perception of private label brands in the Czech Republic
  • Consumer perception of private label brands in the Czech Republic (en)
skos:notation
  • RIV/75081431:_____/11:00000250!RIV12-MSM-75081431
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...iv/cisloPeriodika
  • 2
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 191772
http://linked.open...ai/riv/idVysledku
  • RIV/75081431:_____/11:00000250
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • private labels; retail; consumer; economic; standard and premium private labels; knowledge and awareness of private brands (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • CZ - Česká republika
http://linked.open...ontrolniKodProRIV
  • [0802E1B0E318]
http://linked.open...i/riv/nazevZdroje
  • Littera Scripta
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • roč. 4
http://linked.open...iv/tvurceVysledku
  • Mulač, Petr
  • Mulačová, Věra
issn
  • 1802-503X
number of pages
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