About: Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
rdfs:seeAlso	http://acta.mendelu.cz/62/4/0783/
Description	This article aims to collect information related to organic farming. It also deals with the assessment and comparison of shopping behaviour in the organic food market in the Czech and Slovak Republics. Respondents from the Czech Republic and the Slovak Republic were addressed within the marketing research - survey and potential factors that could affect young people when buying organic products were formulated. There were also established recommendations to retailers of organic products on how to promote the sales of this item to the young generation of Czechs and Slovaks. For statistical data processing we used correspondence analysis and contingency tables analysis. Correspondence analysis is a multivariate statistical technique. The graphical representation of results from correspondence analysis is commonly done with so-called symmetric maps. Based on the results the target groups for marketing strategy were identified and proposals to increase the frequency of buying organic food were formulated. It has been proven in the Czech and the Slovak Republic that there is a negligible amount of young respondents who buy organic food regularly (less than 8%), and therefore it is necessary to change the existing marketing strategy and support the sale of this item. This article aims to collect information related to organic farming. It also deals with the assessment and comparison of shopping behaviour in the organic food market in the Czech and Slovak Republics. Respondents from the Czech Republic and the Slovak Republic were addressed within the marketing research - survey and potential factors that could affect young people when buying organic products were formulated. There were also established recommendations to retailers of organic products on how to promote the sales of this item to the young generation of Czechs and Slovaks. For statistical data processing we used correspondence analysis and contingency tables analysis. Correspondence analysis is a multivariate statistical technique. The graphical representation of results from correspondence analysis is commonly done with so-called symmetric maps. Based on the results the target groups for marketing strategy were identified and proposals to increase the frequency of buying organic food were formulated. It has been proven in the Czech and the Slovak Republic that there is a negligible amount of young respondents who buy organic food regularly (less than 8%), and therefore it is necessary to change the existing marketing strategy and support the sale of this item. (en)
Title	Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis (en)
skos:prefLabel	Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis (en)
skos:notation	RIV/71226401:_____/14:#0000090!RIV15-MSM-71226401
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...iv/cisloPeriodika	4
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Prokop, Martin Zámková, Martina
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Vysoká škola polytechnická Jihlava
http://linked.open...dnocenehoVysledku	8036
http://linked.open...ai/riv/idVysledku	RIV/71226401:_____/14:#0000090
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	consumer behavior, organic products, Czechs, Slovaks, correspondence analysis (en)
http://linked.open.../riv/klicoveSlovo	correspondence analysis Slovaks organic products consumer behavior Czechs
http://linked.open...odStatuVydavatele	CZ - Česká republika
http://linked.open...ontrolniKodProRIV	[9340EF82BCDC]
http://linked.open...i/riv/nazevZdroje	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...v/svazekPeriodika	62
http://linked.open...iv/tvurceVysledku	Prokop, Martin Zámková, Martina
issn	1211-8516
number of pages	12 (xsd:int)

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