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Description
  • This paper offers an analysis of printed advertisements that employ a discourse strategy of storytelling in their body copies. Stories are a rich source of positive imagination-enhancing material. Due to space limitations of ads, presented stories rarely contain detailed plot-lines or developed characters. This paper maps the employment of time-sequencing, characters and location as story-telling cues. Details of their incorporation are noted and related to the types of stories and preferred advertising strategies.
  • This paper offers an analysis of printed advertisements that employ a discourse strategy of storytelling in their body copies. Stories are a rich source of positive imagination-enhancing material. Due to space limitations of ads, presented stories rarely contain detailed plot-lines or developed characters. This paper maps the employment of time-sequencing, characters and location as story-telling cues. Details of their incorporation are noted and related to the types of stories and preferred advertising strategies. (en)
Title
  • Storytelling as a discourse strategy in printed advertising
  • Storytelling as a discourse strategy in printed advertising (en)
skos:prefLabel
  • Storytelling as a discourse strategy in printed advertising
  • Storytelling as a discourse strategy in printed advertising (en)
skos:notation
  • RIV/70883521:28150/11:43865445!RIV12-MSM-28150___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
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http://linked.open...dnocenehoVysledku
  • 232454
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28150/11:43865445
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • printed advertising, discourse strategy, narrative, text worlds, mental space, advertising cues (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [7989FB8390F3]
http://linked.open...v/mistoKonaniAkce
  • Zlín
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  • Zlín
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  • Theories and Practice
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http://linked.open...UplatneniVysledku
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  • Nemčoková, Katarína
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http://linked.open...ain/vavai/riv/wos
  • 000299968500011
http://linked.open.../riv/zahajeniAkce
number of pages
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  • Univerzita Tomáše Bati ve Zlíně
https://schema.org/isbn
  • 978-80-7454-089-9
http://localhost/t...ganizacniJednotka
  • 28150
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