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  • With the growing service sector is growing competition and market saturation and thus arises the need for effective marketing management in the tertiary sector. The main objective of this specialized publication is based on research theoretical bases of secondary data sources and primary results of the survey in the Czech environment (implemented on 231 service providers) to construct a model of effective marketing plan settings. Marketing planning is envisaged as a continuous proces. At the beginning it is necessary to define the mission of the company and then, based on the analysis, create marketing strategy (aims, specific timing and budget marketing tools). Special attention is paid to marketing communications and the use of emotions in their efect due to the characteristics of services.
  • With the growing service sector is growing competition and market saturation and thus arises the need for effective marketing management in the tertiary sector. The main objective of this specialized publication is based on research theoretical bases of secondary data sources and primary results of the survey in the Czech environment (implemented on 231 service providers) to construct a model of effective marketing plan settings. Marketing planning is envisaged as a continuous proces. At the beginning it is necessary to define the mission of the company and then, based on the analysis, create marketing strategy (aims, specific timing and budget marketing tools). Special attention is paid to marketing communications and the use of emotions in their efect due to the characteristics of services. (en)
Title
  • Marketing services. Opportunities and Limits of the Implementation in Czech Firms
  • Marketing services. Opportunities and Limits of the Implementation in Czech Firms (en)
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  • Marketing services. Opportunities and Limits of the Implementation in Czech Firms
  • Marketing services. Opportunities and Limits of the Implementation in Czech Firms (en)
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  • RIV/70883521:28130/14:43872272!RIV15-MSM-28130___
http://linked.open...avai/riv/aktivita
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http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
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  • 27446
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  • RIV/70883521:28130/14:43872272
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  • tercionary sector; services; implementation; marketing services (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [57EE0E4B1CE4]
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  • Marketing services. Opportunities and Limits of the Implementation in Czech Firms
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http://linked.open...cetTvurcuVysledku
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  • Juříková, Martina
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  • VeRBuM
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  • 978-80-87500-61-3
http://localhost/t...ganizacniJednotka
  • 28130
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