About: Options for innovation of marketing approaches to the market in the non-profit sector

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping to ensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level. The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping to ensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level. (en)
Title	Options for innovation of marketing approaches to the market in the non-profit sector Options for innovation of marketing approaches to the market in the non-profit sector (en)
skos:prefLabel	Options for innovation of marketing approaches to the market in the non-profit sector Options for innovation of marketing approaches to the market in the non-profit sector (en)
skos:notation	RIV/70883521:28130/14:43872267!RIV15-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Göttlichová, Marcela Soukalová, Radomila
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	35024
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/14:43872267
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	non-profit sector, non-govermental non-profit organization, higher education, innovative marketing, non-profit organizations projects (en)
http://linked.open.../riv/klicoveSlovo	higher education innovative marketing non-profit sector non-govermental non-profit organization non-profit organizations projects
http://linked.open...ontrolniKodProRIV	[BA933423665A]
http://linked.open...v/mistoKonaniAkce	Madrid, Spain
http://linked.open...i/riv/mistoVydani	Kidlington
http://linked.open...i/riv/nazevZdroje	Procedia - Social and Behavioral Sciences
http://linked.open...in/vavai/riv/obor	AM
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	2 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Soukalová, Radomila Göttlichová, Marcela
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2014-09-01 (xsd:date)
issn	1877-0428
number of pages	8 (xsd:int)
http://bibframe.org/vocab/doi	10.1016/j.sbspro.2015.01.1208
http://purl.org/ne...btex#hasPublisher	Elsevier, Ltd.
http://localhost/t...ganizacniJednotka	28130

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