About: Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

AttributesValues
rdf:type
Description
  • This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is one of the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimes gives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied.
  • This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is one of the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimes gives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied. (en)
Title
  • Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions
  • Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions (en)
skos:prefLabel
  • Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions
  • Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions (en)
skos:notation
  • RIV/70883521:28130/14:43872212!RIV15-MSM-28130___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • I
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 31179
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28130/14:43872212
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Czech Republic; Corporate Music; Marketing Communication; Commercial; Music (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [695CB1C52108]
http://linked.open...i/riv/mistoVydani
  • Saarbrücken
http://linked.open...vEdiceCisloSvazku
  • Neuveden
http://linked.open...i/riv/nazevZdroje
  • Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...v/pocetStranKnihy
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Bačuvčík, Radim
number of pages
http://purl.org/ne...btex#hasPublisher
  • Lap Lambert Academic Publishing
https://schema.org/isbn
  • 978-3-659-59014-6
http://localhost/t...ganizacniJednotka
  • 28130
Faceted Search & Find service v1.16.118 as of Jun 21 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 07.20.3240 as of Jun 21 2024, on Linux (x86_64-pc-linux-gnu), Single-Server Edition (126 GB total memory, 48 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software