About: The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The marketing management of companies and organizations is gaining importance during the economic crisis. This is true of production and trading companies as well as service-providing companies. It is the service sector that has been struck hardest by the economic crisis as the crisis predominantly limits the expenses of people and companies in the service sector. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 231 service providers and reflects the impact of economic crisis on the marketing activities of service providers. The marketing management of companies and organizations is gaining importance during the economic crisis. This is true of production and trading companies as well as service-providing companies. It is the service sector that has been struck hardest by the economic crisis as the crisis predominantly limits the expenses of people and companies in the service sector. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 231 service providers and reflects the impact of economic crisis on the marketing activities of service providers. (en)
Title	The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity (en)
skos:prefLabel	The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity The Role of Marketing Management in the Service Sector and the Effect of Global Economic Crisis on Company Prosperity (en)
skos:notation	RIV/70883521:28130/13:43870646!RIV14-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Juříková, Martina Jurášková, Olga Kocourek, Josef
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	103338
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870646
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	economic crisis, sector, GDP, services, marketing in services, marketing departments, implementation (en)
http://linked.open.../riv/klicoveSlovo	GDP economic crisis implementation sector services marketing departments marketing in services
http://linked.open...ontrolniKodProRIV	[A5FFD460A516]
http://linked.open...v/mistoKonaniAkce	virtuální
http://linked.open...i/riv/mistoVydani	SK
http://linked.open...i/riv/nazevZdroje	Proceedings in Conference of Informatics and Management Science
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Jurášková, Olga Juříková, Martina Kocourek, Josef
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2013-03-25 (xsd:date)
issn	1339-231X
number of pages	5 (xsd:int)
http://purl.org/ne...btex#hasPublisher	EDIS - vydavateľstvo Žilinskej univerzity
https://schema.org/isbn	978-80-554-0648-0
http://localhost/t...ganizacniJednotka	28130

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