About: Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships

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About: Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The developmental tendencies apparent in today`s markets indicate changes in the approaches to segmentation, in the setting of segmentation criteria as well as in the conduction of marketing research aiming to analyse the consumer behaviour of new segments. One of the newly defined segments is the segment of the so-called singles. This study deals with the characterization of singles, their socio-demographic profile and the structure of their consumer expenditure considering brand relationships. The study has been conducted on the basis of carrying out primary surveys and studying secondary data sources. The developmental tendencies apparent in today`s markets indicate changes in the approaches to segmentation, in the setting of segmentation criteria as well as in the conduction of marketing research aiming to analyse the consumer behaviour of new segments. One of the newly defined segments is the segment of the so-called singles. This study deals with the characterization of singles, their socio-demographic profile and the structure of their consumer expenditure considering brand relationships. The study has been conducted on the basis of carrying out primary surveys and studying secondary data sources. (en)
Title	Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships (en)
skos:prefLabel	Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships Special Characteristics of the Singles Segment in the Czech Republic and Its Brand Relationships (en)
skos:notation	RIV/70883521:28130/13:43870644!RIV14-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Juříková, Martina Kotyzová, Pavla Jurášková, Olga Kocourek, Josef
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	106824
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870644
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	brand; research; consumer behaviour; singles; segment (en)
http://linked.open.../riv/klicoveSlovo	singles brand research consumer behaviour segment
http://linked.open...ontrolniKodProRIV	[821A854B5C9F]
http://linked.open...v/mistoKonaniAkce	Paříž
http://linked.open...i/riv/mistoVydani	Paris
http://linked.open...i/riv/nazevZdroje	Recent Advances in Communications, Circuits and Technological Innovation
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	4 (xsd:int)
http://linked.open...cetTvurcuVysledku	4 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Jurášková, Olga Juříková, Martina Kocourek, Josef Kotyzová, Pavla
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2013-10-29 (xsd:date)
issn	2227-4588
number of pages	10 (xsd:int)
http://purl.org/ne...btex#hasPublisher	WSEAS
https://schema.org/isbn	978-960-474-343-8
http://localhost/t...ganizacniJednotka	28130

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