About: Readiness of the Marketing Managers to Address and Solve Issues of Current Marketing

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The current economic situation projects into the attitudes and activities of marketing managers who react to this situation differently. In some fields, the efforts tend for more effective campaign targeting, effective utilization of marketing communication tools; in other fields it is lowering the costs, elsewhere it is targeted monitoring of the activities of the competition. The aim of the paper is to compare the global (IBM Study) and local research (performed by the authors in the Czech Republic) on perceived threats and present opportunities, on marketing trends and marketing environment and last but not least on sources of information that the marketing managers utilize in the decision-making process in the times of economic crisis. The current economic situation projects into the attitudes and activities of marketing managers who react to this situation differently. In some fields, the efforts tend for more effective campaign targeting, effective utilization of marketing communication tools; in other fields it is lowering the costs, elsewhere it is targeted monitoring of the activities of the competition. The aim of the paper is to compare the global (IBM Study) and local research (performed by the authors in the Czech Republic) on perceived threats and present opportunities, on marketing trends and marketing environment and last but not least on sources of information that the marketing managers utilize in the decision-making process in the times of economic crisis. (en)
Title	Readiness of the Marketing Managers to Address and Solve Issues of Current Marketing Readiness of the Marketing Managers to Address and Solve Issues of Current Marketing (en)
skos:prefLabel	Readiness of the Marketing Managers to Address and Solve Issues of Current Marketing Readiness of the Marketing Managers to Address and Solve Issues of Current Marketing (en)
skos:notation	RIV/70883521:28130/13:43870636!RIV14-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Juříková, Martina Jurášková, Olga
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	101563
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870636
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Marketing trends, marketing environment, crisis, marketing managers (CMOs), readiness of the managers, sources of information, trust in the sources. (en)
http://linked.open.../riv/klicoveSlovo	crisis marketing environment marketing managers (CMOs) readiness of the managers trust in the sources. Marketing trends sources of information
http://linked.open...ontrolniKodProRIV	[5B8AF0815994]
http://linked.open...v/mistoKonaniAkce	Paříž, Francie
http://linked.open...i/riv/mistoVydani	neuveden
http://linked.open...i/riv/nazevZdroje	RECENT ADVANCES in ENERGY, ENVIRONMENT, ECONOMICS and TECHNOLOGICAL INNOVATION
http://linked.open...in/vavai/riv/obor	AH
http://linked.open...ichTvurcuVysledku	2 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Jurášková, Olga Juříková, Martina Tolarová, Leona
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2013-10-29 (xsd:date)
issn	2227-4588
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	WSEAS Press
https://schema.org/isbn	978-960-474-343-8
http://localhost/t...ganizacniJednotka	28130

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