About: The Significance of Demographic and Behavioral Segmentation in Arts Marketing

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purely pragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product’s consumption such as a barrier of time, information, space, or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants’ relationship to art and cultural products. Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purely pragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product’s consumption such as a barrier of time, information, space, or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants’ relationship to art and cultural products. (en)
Title	The Significance of Demographic and Behavioral Segmentation in Arts Marketing The Significance of Demographic and Behavioral Segmentation in Arts Marketing (en)
skos:prefLabel	The Significance of Demographic and Behavioral Segmentation in Arts Marketing The Significance of Demographic and Behavioral Segmentation in Arts Marketing (en)
skos:notation	RIV/70883521:28130/13:43870577!RIV14-MSM-28130___
http://linked.open...avai/riv/aktivita	I
http://linked.open...avai/riv/aktivity	I
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Bačuvčík, Radim
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	105030
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870577
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	culture, art, theatre, cinema, movie, museum, fine arts, gallery, marketing, marketing communication, marketing research (en)
http://linked.open.../riv/klicoveSlovo	marketing communication fine arts art cinema culture marketing theatre gallery marketing research movie museum
http://linked.open...ontrolniKodProRIV	[A27097FCB71D]
http://linked.open...v/mistoKonaniAkce	Žilina
http://linked.open...i/riv/mistoVydani	Žilina
http://linked.open...i/riv/nazevZdroje	ICTIC 2013. Proceedings in Conference of Informatics and Management Sciences. The 2nd International Conference
http://linked.open...in/vavai/riv/obor	AO
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...iv/tvurceVysledku	Bačuvčík, Radim
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2013-03-25 (xsd:date)
issn	1339-231X
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	EDIS - Publishing Institution of the University of Zilina
https://schema.org/isbn	978-80-554-0648-0
http://localhost/t...ganizacniJednotka	28130

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