About: Marketing and Communications Tools in Service Sector in Time of Crisis.

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The aim of this article is to demonstrate the correlation of changes in economic performance of the Czech Republic in 21st century with respect to company´s marketing and communications activities, especially in the area of services. Based on the original research carried out by the authors at 231 service providers and results of conjunctural research and ad hoc studies, this article reveals the intensity and time delay in reactions of the service sector to the recession in the process industry as well as the level of implementation of marketing services in the time of the world economic crisis. It also points out the trends in marketing communications that react to decreased citizens´ purchasing power on one hand and lower marketing budgets on the other. The final part provides space for deduction regarding the possibilities of development and limits, barriers to effective application of marketing and marketing communications (not only) in services. The aim of this article is to demonstrate the correlation of changes in economic performance of the Czech Republic in 21st century with respect to company´s marketing and communications activities, especially in the area of services. Based on the original research carried out by the authors at 231 service providers and results of conjunctural research and ad hoc studies, this article reveals the intensity and time delay in reactions of the service sector to the recession in the process industry as well as the level of implementation of marketing services in the time of the world economic crisis. It also points out the trends in marketing communications that react to decreased citizens´ purchasing power on one hand and lower marketing budgets on the other. The final part provides space for deduction regarding the possibilities of development and limits, barriers to effective application of marketing and marketing communications (not only) in services. (en)
Title	Marketing and Communications Tools in Service Sector in Time of Crisis. Marketing and Communications Tools in Service Sector in Time of Crisis. (en)
skos:prefLabel	Marketing and Communications Tools in Service Sector in Time of Crisis. Marketing and Communications Tools in Service Sector in Time of Crisis. (en)
skos:notation	RIV/70883521:28130/13:43870541!RIV14-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...iv/cisloPeriodika	1
http://linked.open...vai/riv/dodaniDat	2014
http://linked.open...aciTvurceVysledku	Juříková, Martina Jurášková, Olga Kocourek, Josef
http://linked.open.../riv/druhVysledku	J - Článek v odborném periodiku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	86406
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/13:43870541
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	economic crisis, implementation, marketing, marketing communications, sector, services. (en)
http://linked.open.../riv/klicoveSlovo	economic crisis implementation marketing sector services. marketing communications
http://linked.open...odStatuVydavatele	PT - Portugalská republika
http://linked.open...ontrolniKodProRIV	[415F8DFF81F1]
http://linked.open...i/riv/nazevZdroje	International Journal of Communications
http://linked.open...in/vavai/riv/obor	AJ
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2013
http://linked.open...v/svazekPeriodika	7
http://linked.open...iv/tvurceVysledku	Jurášková, Olga Juříková, Martina Kocourek, Josef
issn	1998-4480
number of pages	9 (xsd:int)
http://localhost/t...ganizacniJednotka	28130

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