About: The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	The goal of the article is to prove the impact of the changes in the economic power of Czech Republic in the 21st century on the marketing management processes in the service-providing companies. The study is based on an original research conducted with 231 service providers, conjunctural research results and ad hoc studies. It reveals the intensity of and the delay in the reaction of the service sector to the recession in the processing industry as well as the rate of the implementation of marketing activities in the period of global economic crisis. The final part of the study focuses on the deduction of the possibilities and limits of effective application of marketing in services (and other branches). The goal of the article is to prove the impact of the changes in the economic power of Czech Republic in the 21st century on the marketing management processes in the service-providing companies. The study is based on an original research conducted with 231 service providers, conjunctural research results and ad hoc studies. It reveals the intensity of and the delay in the reaction of the service sector to the recession in the processing industry as well as the rate of the implementation of marketing activities in the period of global economic crisis. The final part of the study focuses on the deduction of the possibilities and limits of effective application of marketing in services (and other branches). (en)
Title	The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies (en)
skos:prefLabel	The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies The Impact of the Economic Crisis on the Marketing Management of Czech Service-Providing Companies (en)
skos:notation	RIV/70883521:28130/12:43868314!RIV13-MSM-28130___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Juříková, Martina Jurášková, Olga Kocourek, Josef
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta multimediálních komunikací
http://linked.open...dnocenehoVysledku	140708
http://linked.open...ai/riv/idVysledku	RIV/70883521:28130/12:43868314
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	economic crisis, sector, GDP, services, marketing in services, marketing departments, implementation (en)
http://linked.open.../riv/klicoveSlovo	GDP economic crisis implementation sector services marketing departments marketing in services
http://linked.open...ontrolniKodProRIV	[3846EBDFAD67]
http://linked.open...v/mistoKonaniAkce	Zlín
http://linked.open...i/riv/mistoVydani	Praha
http://linked.open...i/riv/nazevZdroje	Advances in Economics, Risk Management, Political and Law Science
http://linked.open...in/vavai/riv/obor	AJ
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Jurášková, Olga Juříková, Martina Kocourek, Josef
http://linked.open...vavai/riv/typAkce	WRD - Světová
http://linked.open.../riv/zahajeniAkce	2012-09-20 (xsd:date)
issn	2227-460X
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	WSEAS Press
https://schema.org/isbn	978-1-61804-123-4
http://localhost/t...ganizacniJednotka	28130

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