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rdf:type
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Description
| - Actual empirical studies in marketing communications bring verified data to determine what makes an effective marketing communications. Until now, most tests of ads were relied only on what consumers say about it, but it can be (and often is) far from reality. The use of neuroscience in marketing communications brings expansion knowledge, new dimension to the findings. Analysis of brain waves is a sophisticated accessory that allows a detailed understanding of the actual responses to the various %22macro-elements' execution. It provides insight into consumer awareness. It measures the real reaction of the brain (positive and negative passion) when recipient is exposed ad execution.
- Actual empirical studies in marketing communications bring verified data to determine what makes an effective marketing communications. Until now, most tests of ads were relied only on what consumers say about it, but it can be (and often is) far from reality. The use of neuroscience in marketing communications brings expansion knowledge, new dimension to the findings. Analysis of brain waves is a sophisticated accessory that allows a detailed understanding of the actual responses to the various %22macro-elements' execution. It provides insight into consumer awareness. It measures the real reaction of the brain (positive and negative passion) when recipient is exposed ad execution. (en)
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Title
| - Neuroscience in Marketing Communications
- Neuroscience in Marketing Communications (en)
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skos:prefLabel
| - Neuroscience in Marketing Communications
- Neuroscience in Marketing Communications (en)
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skos:notation
| - RIV/70883521:28130/11:43866323!RIV13-MSM-28130___
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http://linked.open...avai/riv/aktivita
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http://linked.open...avai/riv/aktivity
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http://linked.open...vai/riv/dodaniDat
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http://linked.open...aciTvurceVysledku
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http://linked.open.../riv/druhVysledku
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http://linked.open...iv/duvernostUdaju
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http://linked.open...titaPredkladatele
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http://linked.open...dnocenehoVysledku
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http://linked.open...ai/riv/idVysledku
| - RIV/70883521:28130/11:43866323
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http://linked.open...riv/jazykVysledku
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http://linked.open.../riv/klicovaSlova
| - neuroscience, measuring brain waves, the cognitive component, an emotional component, the emotion in advertising. (en)
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http://linked.open.../riv/klicoveSlovo
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http://linked.open...ontrolniKodProRIV
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http://linked.open...v/mistoKonaniAkce
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http://linked.open...i/riv/mistoVydani
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http://linked.open...i/riv/nazevZdroje
| - Marketing Communications / Modern education methods in teaching marketing communications in tertiary education
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http://linked.open...in/vavai/riv/obor
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http://linked.open...ichTvurcuVysledku
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http://linked.open...cetTvurcuVysledku
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http://linked.open...UplatneniVysledku
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http://linked.open...iv/tvurceVysledku
| - Jurášková, Olga
- Juříková, Martina
- Kotyzová, Pavla
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http://linked.open...vavai/riv/typAkce
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http://linked.open.../riv/zahajeniAkce
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number of pages
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http://purl.org/ne...btex#hasPublisher
| - Vysoká škola finanční a správní
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https://schema.org/isbn
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http://localhost/t...ganizacniJednotka
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