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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

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Description
  • Usage of knowledge and professional skills of practitioners can provide a lasting and sustainable contribution in the field of application of current trends in marketing communications to the educational process. The paper deals with evaluation of the contribution of the involvement of practitioners in teaching. It also monitors topical field of marketing communications and the way of evaluation of the quality of teaching innovated by this educational model.
  • Usage of knowledge and professional skills of practitioners can provide a lasting and sustainable contribution in the field of application of current trends in marketing communications to the educational process. The paper deals with evaluation of the contribution of the involvement of practitioners in teaching. It also monitors topical field of marketing communications and the way of evaluation of the quality of teaching innovated by this educational model. (en)
Title
  • The Role of Practitioners in the Teaching of Marketing Communications
  • The Role of Practitioners in the Teaching of Marketing Communications (en)
skos:prefLabel
  • The Role of Practitioners in the Teaching of Marketing Communications
  • The Role of Practitioners in the Teaching of Marketing Communications (en)
skos:notation
  • RIV/70883521:28130/11:43866046!RIV12-MSM-28130___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • V
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 227492
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28130/11:43866046
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • marketing communications, workshop, trend topics of marketing communications, evaluation of education process quality (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...ontrolniKodProRIV
  • [71D1467BF6E7]
http://linked.open...v/mistoKonaniAkce
  • Praha
http://linked.open...i/riv/mistoVydani
  • Praha
http://linked.open...i/riv/nazevZdroje
  • Marketing Communications / Modern education methods in teaching marketing communications in tertiary education
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...iv/tvurceVysledku
  • Jurášková, Olga
  • Juříková, Martina
http://linked.open...vavai/riv/typAkce
http://linked.open.../riv/zahajeniAkce
number of pages
http://purl.org/ne...btex#hasPublisher
  • Vysoká škola finanční a správní
https://schema.org/isbn
  • 978-80-7408-055-5
http://localhost/t...ganizacniJednotka
  • 28130
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