About: Product Placement and Product Life Cycle

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About: Product Placement and Product Life Cycle - Czech SME Study Goto Sponge NotDistinct Permalink

An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Purpose - This paper aims to examine the notion about using product placement in product lifecycle stage. Design/methodology/approach - The paper initially defines a theoretical background of this interdisciplinary topic. The paper then offers an scope into Czech SMEs notion about use product placement in considered stage of product life-cycle. Subsequently, there is a explanation of a product/process life cycle stage and its relationship to decision-maker. Findings - This study argues that the stage of life cycle stages is associated with the various dimensions of product placement integration. The paper posits that, there is well awareness which is the appropriate stage for use Product placement in some detail. Originality/value - As such, this paper represents a cross-functional and interdisciplinary approach to product placement and marketing product life-cycle theory by identifying decisions leading to the fulfillment business goals. Purpose - This paper aims to examine the notion about using product placement in product lifecycle stage. Design/methodology/approach - The paper initially defines a theoretical background of this interdisciplinary topic. The paper then offers an scope into Czech SMEs notion about use product placement in considered stage of product life-cycle. Subsequently, there is a explanation of a product/process life cycle stage and its relationship to decision-maker. Findings - This study argues that the stage of life cycle stages is associated with the various dimensions of product placement integration. The paper posits that, there is well awareness which is the appropriate stage for use Product placement in some detail. Originality/value - As such, this paper represents a cross-functional and interdisciplinary approach to product placement and marketing product life-cycle theory by identifying decisions leading to the fulfillment business goals. (en)
Title	Product Placement and Product Life Cycle - Czech SME Study Product Placement and Product Life Cycle - Czech SME Study (en)
skos:prefLabel	Product Placement and Product Life Cycle - Czech SME Study Product Placement and Product Life Cycle - Czech SME Study (en)
skos:notation	RIV/70883521:28120/14:43872307!RIV15-MSM-28120___
http://linked.open...avai/riv/aktivita	V
http://linked.open...avai/riv/aktivity	V
http://linked.open...vai/riv/dodaniDat	2015
http://linked.open...aciTvurceVysledku	Kramoliš, Jan
http://linked.open.../riv/druhVysledku	O - Ostatní výsledky nezařaditelné do žádného z výše uvedených druhů výsledku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	39964
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/14:43872307
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Product Placement, Product Life-Cycle, Marketing, marketing strategy, decision management (en)
http://linked.open.../riv/klicoveSlovo	Marketing marketing strategy Product Life-Cycle decision management Product Placement
http://linked.open...ontrolniKodProRIV	[D7B6E19A69B4]
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	1 (xsd:int)
http://linked.open...cetTvurcuVysledku	1 (xsd:int)
http://linked.open...UplatneniVysledku	2014
http://linked.open...iv/tvurceVysledku	Kramoliš, Jan
http://localhost/t...ganizacniJednotka	28120

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