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  • The decision-making processes in Corporate Social Responsibility (CSR) among firms in the airlines industry borders on the benefits that accrue to firms through those investments. The crux of the matter is how firms can quantify the benefits derived from such investments. This paper analyses the cost benefit adjustment strategies for firms in the airline industry in their CSR strategy adoption and implementation. The paper discusses the CBA model in order to understand the ways airlines can reduce costs and increase returns on CSR, or balance the cost and benefits. The analysis indicates that, economic concepts especially the CBA are useful, though they are not without challenges. This paper concludes that the CBA model gives a basic understanding of the motivations for investing in intangible assets like CSR. It sets the tone for formulating relevant hypothesis in empirical studies in investment in CSR and other intangible assets in business operations.
  • The decision-making processes in Corporate Social Responsibility (CSR) among firms in the airlines industry borders on the benefits that accrue to firms through those investments. The crux of the matter is how firms can quantify the benefits derived from such investments. This paper analyses the cost benefit adjustment strategies for firms in the airline industry in their CSR strategy adoption and implementation. The paper discusses the CBA model in order to understand the ways airlines can reduce costs and increase returns on CSR, or balance the cost and benefits. The analysis indicates that, economic concepts especially the CBA are useful, though they are not without challenges. This paper concludes that the CBA model gives a basic understanding of the motivations for investing in intangible assets like CSR. It sets the tone for formulating relevant hypothesis in empirical studies in investment in CSR and other intangible assets in business operations. (en)
Title
  • Cost Benefit Analysis and Adjustments of Corporate Social Responsibility in the Airline Industry
  • Cost Benefit Analysis and Adjustments of Corporate Social Responsibility in the Airline Industry (en)
skos:prefLabel
  • Cost Benefit Analysis and Adjustments of Corporate Social Responsibility in the Airline Industry
  • Cost Benefit Analysis and Adjustments of Corporate Social Responsibility in the Airline Industry (en)
skos:notation
  • RIV/70883521:28120/13:43871219!RIV14-MSM-28120___
http://linked.open...avai/riv/aktivita
http://linked.open...avai/riv/aktivity
  • S
http://linked.open...iv/cisloPeriodika
  • 12
http://linked.open...vai/riv/dodaniDat
http://linked.open...aciTvurceVysledku
http://linked.open.../riv/druhVysledku
http://linked.open...iv/duvernostUdaju
http://linked.open...titaPredkladatele
http://linked.open...dnocenehoVysledku
  • 67179
http://linked.open...ai/riv/idVysledku
  • RIV/70883521:28120/13:43871219
http://linked.open...riv/jazykVysledku
http://linked.open.../riv/klicovaSlova
  • Cost Benefit Analysis, Corporate Social Responsibility, airline industry. (en)
http://linked.open.../riv/klicoveSlovo
http://linked.open...odStatuVydavatele
  • FR - Francouzská republika
http://linked.open...ontrolniKodProRIV
  • [751C40594502]
http://linked.open...i/riv/nazevZdroje
  • World academy of science, engineering and technology
http://linked.open...in/vavai/riv/obor
http://linked.open...ichTvurcuVysledku
http://linked.open...cetTvurcuVysledku
http://linked.open...UplatneniVysledku
http://linked.open...v/svazekPeriodika
  • 7
http://linked.open...iv/tvurceVysledku
  • Asatryan, Roman
issn
  • 1307-6892
number of pages
http://localhost/t...ganizacniJednotka
  • 28120
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