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  • The aim of this article is to inform about the differences in market orientation of banks on international level. Motivation for this study is based on economic events during the last years in banking sector. The banking sector has been marked through deep structural changes as the result of the economic changes. On this ground the research of this market orientation has been taken in consideration and conducted. The results are illustrated by a benchmark based on market orientation of Swiss and Czech banks.
  • The aim of this article is to inform about the differences in market orientation of banks on international level. Motivation for this study is based on economic events during the last years in banking sector. The banking sector has been marked through deep structural changes as the result of the economic changes. On this ground the research of this market orientation has been taken in consideration and conducted. The results are illustrated by a benchmark based on market orientation of Swiss and Czech banks. (en)
Title
  • A COMPARISON OF THE MARKET ORIENTATION OF SWISS AND CZECH BANKS
  • A COMPARISON OF THE MARKET ORIENTATION OF SWISS AND CZECH BANKS (en)
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  • A COMPARISON OF THE MARKET ORIENTATION OF SWISS AND CZECH BANKS
  • A COMPARISON OF THE MARKET ORIENTATION OF SWISS AND CZECH BANKS (en)
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  • RIV/70883521:28120/13:43870347!RIV14-MSM-28120___
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  • RIV/70883521:28120/13:43870347
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  • International Analysis, Market Orientation (en)
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  • Jangl, Patrik
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  • Fakulta managementu a ekonomiky, UTB ve Zlíně
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  • 978-80-7454-248-0
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  • 28120
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