About: Websites as the Boundery Between Advertising and Public Relations.

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	This article discusses Public Relations and websites as a form of paid advertising. Websites are one of the strongest tools for spreading information. They are especially suited for public relations promotion in the health care industry. Press releases on a websites of organization are the most common form of communication with the public. The health care facilities should define the target audience, whether it is industry workers or the external public, if they would like to communicate successfully with them. A corporation may be represented in public by its chief executive officer. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications, who will act as spokesperson. The selection and training of spokesperson are not costs, but investments into the future. This article discusses Public Relations and websites as a form of paid advertising. Websites are one of the strongest tools for spreading information. They are especially suited for public relations promotion in the health care industry. Press releases on a websites of organization are the most common form of communication with the public. The health care facilities should define the target audience, whether it is industry workers or the external public, if they would like to communicate successfully with them. A corporation may be represented in public by its chief executive officer. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications, who will act as spokesperson. The selection and training of spokesperson are not costs, but investments into the future. (en)
Title	Websites as the Boundery Between Advertising and Public Relations. Websites as the Boundery Between Advertising and Public Relations. (en)
skos:prefLabel	Websites as the Boundery Between Advertising and Public Relations. Websites as the Boundery Between Advertising and Public Relations. (en)
skos:notation	RIV/70883521:28120/12:43868630!RIV13-MSM-28120___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	180826
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/12:43868630
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	public relations, health care, website, spokesperson. (en)
http://linked.open.../riv/klicoveSlovo	public relations health care website spokesperson.
http://linked.open...ontrolniKodProRIV	[A61B30F86D21]
http://linked.open...v/mistoKonaniAkce	Žilina
http://linked.open...i/riv/mistoVydani	Žilina
http://linked.open...i/riv/nazevZdroje	Proceedings of the Electronic International Interdisciplinary Conference 2012
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2012-09-03 (xsd:date)
issn	1338-7871
number of pages	3 (xsd:int)
http://purl.org/ne...btex#hasPublisher	EDIS - vydavateľstvo Žilinskej univerzity
https://schema.org/isbn	978-80-554-0551-3
http://localhost/t...ganizacniJednotka	28120

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