About: Application of Marketing Communication Tools in Healthcare Organizations Management

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An Entity of Type : http://linked.opendata.cz/ontology/domain/vavai/Vysledek, within Data Space : linked.opendata.cz associated with source document(s)

Attributes	Values
rdf:type	skos:Concept http://linked.opendata.cz/ontology/domain/vavai/Vysledek
Description	Marketing communication of healthcare organizations is becoming an essential part of marketing management in healthcare. Even though many organizations have been refusing this target group communication tool so far, it is obvious that other healthcare organizations fully realize the need of efficient management of marketing communication. Diversification of health plans due to legislative changes in healthcare will necessitate more and more the use of new methods, tools and styles of marketing communication. Marketing communication may thus become a strong competitive tool of healthcare institutions. The article aims to emphasize the role of marketing communication in healthcare organization management on the one hand, and to present the current level of marketing communication tools in healthcare on the other hand. The purpose of the article is to identify gaps which healthcare organizations have in the use of marketing communication tools and to outline future directions of marketing communication. Marketing communication of healthcare organizations is becoming an essential part of marketing management in healthcare. Even though many organizations have been refusing this target group communication tool so far, it is obvious that other healthcare organizations fully realize the need of efficient management of marketing communication. Diversification of health plans due to legislative changes in healthcare will necessitate more and more the use of new methods, tools and styles of marketing communication. Marketing communication may thus become a strong competitive tool of healthcare institutions. The article aims to emphasize the role of marketing communication in healthcare organization management on the one hand, and to present the current level of marketing communication tools in healthcare on the other hand. The purpose of the article is to identify gaps which healthcare organizations have in the use of marketing communication tools and to outline future directions of marketing communication. (en)
Title	Application of Marketing Communication Tools in Healthcare Organizations Management Application of Marketing Communication Tools in Healthcare Organizations Management (en)
skos:prefLabel	Application of Marketing Communication Tools in Healthcare Organizations Management Application of Marketing Communication Tools in Healthcare Organizations Management (en)
skos:notation	RIV/70883521:28120/12:43868606!RIV13-MSM-28120___
http://linked.open...avai/riv/aktivita	S
http://linked.open...avai/riv/aktivity	S
http://linked.open...vai/riv/dodaniDat	2013
http://linked.open...aciTvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open.../riv/druhVysledku	D - Článek ve sborníku
http://linked.open...iv/duvernostUdaju	S - Úplné a pravdivé údaje nepodléhající ochraně podle zvláštních právních předpisů
http://linked.open...titaPredkladatele	Univerzita Tomáše Bati ve Zlíně / Fakulta managementu a ekonomiky
http://linked.open...dnocenehoVysledku	123338
http://linked.open...ai/riv/idVysledku	RIV/70883521:28120/12:43868606
http://linked.open...riv/jazykVysledku	eng - angličtina
http://linked.open.../riv/klicovaSlova	Healthcare organization, hospitals, private medical institutions, marketing communication, outsourcing, media, corporate identity, advertising, public relations. (en)
http://linked.open.../riv/klicoveSlovo	marketing communication hospitals media outsourcing Healthcare organization corporate identity private medical institutions public relations. advertising
http://linked.open...ontrolniKodProRIV	[22506AA7F9A5]
http://linked.open...v/mistoKonaniAkce	Zllín
http://linked.open...i/riv/mistoVydani	Praha
http://linked.open...i/riv/nazevZdroje	Advances in Finance and Accounting
http://linked.open...in/vavai/riv/obor	AE
http://linked.open...ichTvurcuVysledku	3 (xsd:int)
http://linked.open...cetTvurcuVysledku	3 (xsd:int)
http://linked.open...UplatneniVysledku	2012
http://linked.open...iv/tvurceVysledku	Staňková, Pavla Končitíková, Gabriela Sasínková, Martina
http://linked.open...vavai/riv/typAkce	EUR - Evropská
http://linked.open.../riv/zahajeniAkce	2012-09-20 (xsd:date)
issn	2227-460X
number of pages	6 (xsd:int)
http://purl.org/ne...btex#hasPublisher	WSEAS Press
https://schema.org/isbn	978-1-61804-124-1
http://localhost/t...ganizacniJednotka	28120

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